Our Purpose
To make every cow a champion
Founded by FMG Young Farmer of the Year, Athol and Jane New, along with Juliet Maclean and Michael Falconer of Synlait Farms, we’re taking an innovative mindset to what is possible on farms.
Together, we’re focused on ensuring our industry is thriving into the future by blending design thinking and smart technology, with systems, processes, and inspiration from other sectors as we create a whole new approach to farming.
If our vision speaks to you and you’re interested in joining the Tullba team, view our current vacancies today and get in touch.
To make every cow a champion
Jethro Tull is widely regarded as the pioneer of modern agriculture, with his radical ideas and clever use of technology forming the basis for how we farm today.
We are here to carry on that legacy, to champion his innovative mindset and reimagine what is possible on farms.
As a company born out of innovation, we are driven by the pursuit of constant improvement – from small, incremental adjustments all the way to wholesale modifications.
We use leading edge technology to collect, understand and utilise data that enhances our decision-making and optimises performance in every way.
Invest in our People: We know people will change the future of farming.
Embrace Change: It excites us and inspires our performance in everything we do.
Always Respectful: To each other, our resources, all partnerships and opportunities.
Never Make Excuses: We own our actions, learn and improve, operate as a business.
Challenge the status quo: We are action orientated, aspirational, restless in pursuit of progress.
Enjoy Success: We celebrate milestones, invest for the future, share the rewards.